Any blog, website or e-commerce store owner will tell you that marketing is a vital part of growing a business online. The aim of starting an online business is to sell as many products and services as possible. To do this, you need your online platform to be exposed to potential customers. Many think that making your online business exposed to potential clients costs an arm and leg. In actuality, it doesn’t. In fact, many free options are available today to advertise and market a website or online store and start selling products online. Here is a rundown of some of those platforms:
Advertise and market a website on your blog
A blog is one of the best ways to create awareness for your site today. By cranking out high-value blog posts in your niche consistently, you can catch the attention of many potential customers out there and get them clicking on your links to know more about you. You can share your content on social media platforms such as Facebook, Twitter, and Pinterest to direct tons of traffic to your e-commerce store.
Article directories are great places for selling products online
There are many article directories available online today that allow you to post your articles for free. Examples of these online directories include Ezine Articles, Hub Pages, Article Base and much more. These directories have an established readership based, so getting traffic to your site won’t be a problem if you consistently post great content. You only need to set up an account, and you’re ready to start submitting articles.
Promote your business online in forums
A forum is a platform where people post questions or discussions, and other people answer or contribute to them. Forums are great places to advertise and market a website. It’s a good idea to find a forum that aligns with your niche. Simply go to Google and type in your niche keyword with forum at the tail end and a list of forums will pop up. Choose active and vibrant forums and actively participate in answering questions posted there. Once you develop trust with members, start posting links to your e-commerce store, and people will begin to flock to your site.
YouTube is an excellent platform to market products online
YouTube is growing fast. Statistically, it receives about 1.5 billion users each month. The growth of YouTube is attributed to the fact that most people today gravitate towards visuals and this trend is projected to increase moving forward. So if you are looking to grow exponentially in the future, this is the time to start using YouTube to promote your brand.