Some years back, blogging wasn’t popular, and so many online store owners didn’t integrate blogs into their sites. Also, those days, most websites were adapted to only selling products online. However, the paradigm has significantly shifted today, and many online store owners are increasingly integrating blogs into their sites. If you haven’t incorporated a blog into your website or e-commerce store, these benefits will motivate you to do so:
a) A blog allows you to market products online extensively
With customers’ concentration spans shorter these days, it’s not ideal to post long blocks of text on your products pages. Customers like to get the main products characteristics and technical information quickly; which is why short, catchy descriptions will cut it here. A blog comes in handy when you want to give detailed analysis and descriptions of your products. The details about the products should include how to use the products, how the products will help customers and illustrations and examples.
b) Lets you create more optimized content to help you in selling products online
As stated above, products pages are not meant to be loaded with information. In fact, product pages have a laid out format for content. With a blog, you’re at liberty to create a lot more optimized content that includes a lot of qualitative keywords and keyword phrases that could potentially help you rank better on search engines.
c) It’s an excellent way to keep the store alive when there is no news to keep your business online ever growing
Not all e-commerce stores work in a niche that is loaded with news. Without fresh content, these kinds of online stores would be dormant, and no one likes inactive sites. A bog allows site owners to continually create other related content when there is no news to keep the site alive. You can also teach them how to set up and online store
d) A blog is a perfect place to engage with your customers to motivate them to advertise and market your website
The good thing about a blog is that it allows shares, likes, comments, and replies. If you write informative blog posts, visitors will like, share and comment on them. The reply feature allows you to reply to their comments, which makes them feel valued. This can grow your online store substantially.
A blog also lets you make use of a wide range of visual content such as images, videos, and infographics. And with the population increasing slanting towards colored visuals, using a lot of visual content can attract more visitors to your online store. If you don’t have a blog on your e-commerce store, make a point to integrate it. It can be a game changer for your business.
Additional Reading: How to Start Your Own Sell Furniture Business